Operations & Supply Chain Consulting

We build the operational pillars for profitable growth and scale.

End to End Logic is a boutique operations and supply chain consultancy. We bring two decades of COO-level leadership across global retail, e-commerce, and FMCG, as a fractional executive at your table or a partner on a defined project, and turn it into measurable commercial outcomes: lower cost, stronger service, and a business that scales.

20+
Years of executive operations leadership
$10M+
In cost savings delivered
$100M+
P&L ownership at executive level
18+
Countries across managed supply chains

Experience across

lululemon Forever New Accent Group Bras N Things Crop Shop Boutique M2M Group iPantry Akzo Nobel Coles

What we do

The full operating system of a business.

We work end to end, from strategy, organisation design, and the P&L through to supply chain, technology, data, and the customer experience, then stay accountable to the numbers it moves. Engagements are scoped to your stage, from a focused diagnostic to embedded leadership through a multi-year transformation.

Fractional COO & General Manager

Embedded operational leadership on an interim or part-time basis. We run the operation, or stand in at the executive table, until the capability is built in-house.

Strategy & Operating Model

Business and operations strategy, target operating models, and the S&OP and operating cadence that turn a plan into a running rhythm.

Operational Transformation

Cost-out programs, margin improvement, and end-to-end process redesign, with the reporting that keeps the gains in place.

Continuous Improvement & Change

Lean Six Sigma continuous improvement, plus program and change management that embeds new ways of working so transformation sticks.

Supply Chain & Logistics

Network and DC design, 3PL tendering, freight optimisation, and automation business cases across domestic and international operations.

Sourcing & Procurement

Sourcing strategy, supplier diversification across APAC, and ESG and trade compliance including SEDEX and GOTS.

Technology & ERP

ERP, WMS, and PLM selection and implementation, including NetSuite, Microsoft Dynamics, and Shopify Plus, and the roadmap to run them.

Data, Benchmarking & Reporting

The right data gathered and benchmarked, then turned into dashboards and KPI frameworks that support real-time decision-making.

Organisation Design & People

Org structure and org-chart build-outs, position descriptions, C-suite build-outs, and offshore Centres of Excellence that scale capability.

Commercial & Financial

P&L build-outs, financial modelling, and budgeting, plus cash-flow and working-capital management and buying-cycle planning that keep inventory and cash in balance.

Customer Experience

The operational side of customer experience, delivery promise, fulfilment speed, returns, and service, measured and lifted so operations build loyalty.

Growth & Market Entry

New-market setup, e-commerce operations, and international expansion, from first shipment to a scaled operating footprint.

The results

Measured in dollars, service, and risk.

A consultancy is only as good as the outcomes it leaves behind. The results below come from senior operating roles across global retail, e-commerce, and FMCG. Client specifics are held in confidence.

$10M+
Aggregate cost savings delivered across freight, distribution, and sourcing.
2530%
Gross margin lift through renegotiation and new sourcing regions.
50%+
Revenue growth driven through operational scale-up and new-market entry.
8097%
DIFOT improvement in digital fulfilment through network redesign.
7095%
Customer satisfaction lift alongside faster response and higher SLA adherence.
237
High-risk items reduced through a formal risk management framework.
Private apparel group
Rebuilt the executive operating model and lifted gross margin by around five points, including a first C-suite structure and a 15-person offshore Centre of Excellence.
Scaling e-commerce brand
Grew annual revenue by more than 50% and launched US operations to over half of total revenue, including 3PL, break-bulk freight, and post-tariff duty strategy.
Global fashion retailer
Redesigned global product flow and freight across 18 countries for $700K+ in annual freight saving and a full 3PL cost redesign.
National food-delivery business
Onboarded a new transport partner for a 58% delivery-cost reduction, lifting DIFOT from 85% to 98.5% and expanding frozen capacity fivefold.
Footwear & apparel group
Consolidated distribution into a single automated facility, raising dispatch capacity roughly six-fold per shift.
Global activewear brand
Lifted on-time delivery from 40% to over 90% and established a new-country operation from scratch.

How we work

Diagnose. Design. Deliver.

No slideware for its own sake. A clear method that moves from the real numbers to a working operation.

01 / Diagnose

Start with the flow and the numbers

We map where cost, service, and risk actually live, across supply chain, technology, and team, so the plan is built on evidence rather than assumption.

02 / Design

Build the operating model to fit

Network, technology roadmap, sourcing, and org structure are designed to match the strategy, sequenced so the business can absorb the change.

03 / Deliver

Stay accountable to the outcome

We lead delivery to commercial results, margin, service, and cash, with the reporting cadence that keeps the gains in place after we hand over.

MR
Mark Rizza
FOUNDER & PRINCIPAL
  • Experience20+ years
  • EducationMBA
  • GovernanceAICD Company Directors
  • MethodLean Six Sigma
  • BasedMelbourne, Australia

About

An operator's perspective, at executive scale.

Mark Rizza is the founder of End to End Logic. Over more than twenty years he has held COO and General Manager Operations roles across global retail, e-commerce, and FMCG, building executive teams from the ground up and delivering measurable operational transformation.

He has owned P&Ls up to $115M, designed supply chains spanning 18-plus countries, and led ERP, WMS, and technology programs end to end. He holds an MBA, is a graduate of the AICD Company Directors Course, and is a Lean Six Sigma practitioner.

Alongside his corporate career he has co-founded and chaired a multi-brand franchise business, giving him an owner's perspective on the operational decisions that make or break growth. End to End Logic brings that combination, senior operating experience and entrepreneurial ownership, to a small number of clients at a time.

Contact

Let's talk about your operations.

Whether you are scaling, re-platforming, or untangling a supply chain, a short conversation is the best place to start.

LinkedIn Mark Rizza
Location Melbourne, Australia
Focus Retail · E-commerce · FMCG